How to convince customers to choose the right methods for specific food matrices

[Capacity Building]

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One of our issues is to convince the customers to choose the right methods for specific food matrices. Have you experienced similar situations?

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[Community Forum]

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Thank you for posting the questions.

Yes, it is always a challenge to convince customers, especially those outsider of analytical science field, to accept a specific method. The underline reasons could be relevant knowledge, past bad experience, price, etc. A few suggestions for your consideration:

1. Understand background information from the customer— purpose of the test, sample information
2. Use layman language to explain the difference of different methods (customer education process)
3. Help customer to understand the pros and cons of using different methods from scientific point of view
4. Sharing view on the potential risks of choosing wrong method

Hope it helps!

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